Assaf Ben Ami is Co-Founder, CFO, and COO at ZyG, an agentic AI operating system empowering direct-to-consumer brands to scale from product idea to global brand through autonomous AI agents.

Assaf joined ironSource as CFO in 2011, playing a critical role in the company's rapid growth, and previously served as Director of Finance at Viola Ventures and as an Audit Manager at Deloitte Israel.

Assaf holds a BA in Economics and Accounting from Hebrew University and an MBA in Financial Management from Tel Aviv University, and is a licensed CPA with deep expertise in venture capital, M&A, and startup scaling.

As a core member of the ironSource founding team, Assaf helped build the company into a global ad tech powerhouse that was acquired by Unity for $4.4 billion in 2022, before reuniting with co-founders to launch ZyG in 2025.

ZyG raised $118 million in total funding, including a $60 million Series A led by Accel at a $500 million valuation, just two months after emerging from stealth, and was ranked among Israel's most promising startups for 2026.