Ceyda Erten is Co-Founder and Chief Strategy Officer at Hilbert's AI, an AI-native B2C growth infrastructure platform that helps consumer companies automate data-driven growth decisions. Andreessen Horowitz describes her as the operational backbone who injects urgency into everything and makes sure the machine runs.

Ceyda earned a PhD in Philosophy and Political Science from Northwestern University and previously served as Head of Transformation at Getir, where she helped scale operations across nine countries. She also held roles at FreshDirect, founded organizational strategy firm Zeytin, and worked at Georgetown University and Happy Melly.

Ceyda co-founded Hilbert's AI in 2025 alongside Nazli Tan (CEO) and Cenk Batman, bringing deep expertise in transformation and operational excellence from her work at high-growth startups. She has extensive experience in organizational strategy, business agility, and innovation leadership.

Hilbert's AI raised $28 million in Series A funding led by Andreessen Horowitz in April 2026 and serves major clients including Walmart, FreshDirect, Blank Street, and Levain. The platform reduces six-month analytics projects to weeks and provides actionable growth recommendations with estimated dollar impact.

Hilbert's AI is transforming how B2C companies leverage data for growth, with customer contracts ranging from hundreds of thousands to millions of dollars. The company is positioned at the forefront of AI-driven business decision automation, helping enterprises achieve measurable ROI from their AI investments.