Charlie Whife is Co-Founder and Chief Revenue Officer at Demand AI, a global AI-driven B2B demand generation company headquartered in Denver, Colorado, co-founded alongside his brother Michael Whife.

Charlie studied Liberal Arts and Sciences at Arizona State University and built a decade-long career at Selling Simplified, rising from Inside Sales Representative to Global Vice President of Sales, overseeing teams across North America, EMEA, and APAC.

Charlie is a globally minded sales leader with deep expertise in AI-driven B2B marketing, lead generation, and international market expansion, particularly across the Asia-Pacific region.

Prior to Demand AI, Charlie co-founded B2B Matters and played a pivotal role in scaling Selling Simplified Group, which was acquired by IDG and Blackstone in 2022, validating the team's ability to build and exit high-growth B2B businesses.

Demand AI has rapidly expanded to operations in over nine countries, raised $2.5 million in seed funding, and was nominated as a Market Disrupter at the 2026 Dick Reed Awards, underscoring its disruptive impact on the B2B demand generation landscape.