Conor Hoey is Co-Founder and CEO of First Concepts, a taste-aware AI-native workspace built to help creative agencies move from fragmented briefs to pitch-ready concepts without losing human creative judgment.

Conor studied at the University of Bath and spent 5+ years as a product marketing leader at Amazon, where he led the expansion of Amazon Fresh to generate over $500 million in revenue.

A creative-tech founder at heart, Conor believes that taste is not a prompt but a creative fingerprint, and that AI should amplify human creativity rather than replace it.

First Concepts won the AWS Startup Pitch Competition at Upscale Conf in Malaga, generated 150+ signups in 3 minutes during the pitch, and earned early coverage in Forbes, all within the first year of launching.

First Concepts now works with over 40 independent creative agencies across London and New York, including Mother and R/GA, delivering up to 70% time savings on pitch development while raising $1M in pre-seed funding led by Araya Ventures and Antler.