Amrita Murali is the Co-Founder and CEO of Shape, an AI visual product builder that empowers users to build any feature on existing products without requiring code or design expertise.
Amrita built a distinguished career in product marketing at two of the world's leading creative platforms, serving as VP and Global Head of Business Marketing at Canva and Head of B2B Marketing for the Creative Cloud Product Group at Adobe.
With deep expertise at the intersection of product, marketing, and AI, Amrita identified a critical gap: the need for non-technical teams to ship product features quickly and visually, without engineering bottlenecks.
Amrita launched Shape out of stealth mode in 2025, bringing her extensive enterprise and SMB go-to-market experience from Canva and Adobe to build a tool that democratizes product development for businesses of all sizes.
Shape is positioned at the forefront of the no-code AI product movement, enabling teams to visually construct and iterate on product features, reducing time-to-market and lowering the barrier to product innovation.
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