
Brendan Cervin is Co-Founder and Chief Technology Officer at Ideally, an AI-powered market research platform that delivers consumer insights overnight. With nearly 20 years as a SaaS CTO, he brings deep expertise in AI, cloud solutions, and building tech stacks from the ground up.
Brendan earned a Bachelor of Engineering from University of Auckland and co-founded GeoOp in 2009, a publicly listed mobile workforce management platform. He previously served as CTO at Yabble, Whip Around, ArchiPro, and held positions at Tru-Test Group and TelstraClear.
Brendan has been CTO at 5 SaaS startups across different industries and stages, with specialist expertise in AI and Large Language Learning. He founded GeoOp two years after graduating and helped build it into a publicly traded company.
Ideally raised $10M Series A in April 2026, valuing the company at over $59M, with clients including Google, Asahi, Revlon, Omnicom, and KFC. The platform serves over 250 brands across the US, UK, and APAC.
Ideally delivers overnight consumer insights at a price point 10x more affordable than conventional methods, processing responses from real consumers across more than 30 countries. The company went from launch to $2.15M seed funding in just two months and has grown US revenue by 350%.
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