Bui Hai Long is Co-Founder and Chief Product Officer at SoBanHang (Finan Pte. Ltd.), Vietnam's leading mobile business operating platform empowering nano and micro retailers to digitize their operations.

Long earned a Bachelor of Arts in Business Administration from National Economics University in Vietnam and previously held management roles at Lazada Group, before serving as Chief Analytics Officer and CTO at Landers Superstore in the Philippines.

Drawing on deep expertise in product management, analytics, strategy, and planning, Long co-founded SoBanHang alongside his brother Hai Nam Bui to solve the critical gap in digital access for Vietnam's 16 million micro and small businesses.

SoBanHang raised $4M in seed funding from FEBE Ventures, Class 5, and AlleyCorp, followed by a pre-Series A round of at least $3.8M led by Hong Leong Bank and OSK-SBI Venture Partners, with partnerships including Viettel and Shinhan Bank Vietnam.

SoBanHang now serves over 800,000 active business users and has processed over $5 billion in total transaction volume, establishing itself as one of Southeast Asia's largest SME operating platforms by merchant base.